SEO, conversion optimization and paid growth for B2B services
Search and paid growth work is about making a product findable and understandable to search engines, AI assistants and the people who use them, then turning visits into qualified enquiries. StackEndBox supports this for founders and companies with a product or website to take to market: technical SEO, AEO/GEO, Google Ads and Meta Ads.
Answer engine optimization (AEO) is making content easy for answer engines and AI assistants to find, understand and quote as a direct answer. Generative engine optimization (GEO) is the same work aimed at generative AI tools that compose an answer from several sources. Both build on SEO rather than replace it: crawlable pages, clear facts and accurate structured data come first. (In the UK the word is spelled optimisation.)
Start with one offer and the whole enquiry journey. A search visit, submitted form, delivered notification, qualified lead and booked commercial meeting are separate outcomes. We review the evidence for each stage before recommending more traffic or a conversion experiment.
Choose an available time on our booking page, or email a brief if you prefer. No credentials or private records are needed to start. A booked call is a scoping conversation, not a project commitment.
Who this is for
- New products and websites that need a technically sound foundation before they invest in content or ads.
- Businesses selling to international audiences that want clear service pages and structured data.
- Teams that want paid campaigns connected to measurable enquiries rather than vanity metrics.
When this is the right fit
- You have a site or product but search engines and AI assistants are not describing it accurately, or not at all.
- You sell something people search for, and the pages that should answer those searches are thin or missing.
- You want to test paid channels, but need tracking in place so the results can be trusted.
- The same team that builds your product can fix the technical issues, so changes do not wait in a queue.
What we build
Technical SEO
Crawlability, indexing, sitemaps, canonical URLs, page speed and structured data set up correctly.
AEO and GEO
Clear, factual content and structured data so answer engines and AI assistants can understand who you are and what you offer.
Google Ads
Campaigns tied to the pages and enquiries that matter to your business.
Meta Ads
Paid social campaigns designed around the audience and the action you want.
B2B conversion rate optimization
Review service clarity, proof, navigation, form friction and booking handoffs. Repair observed defects first, then define testable hypotheses. In the UK this is conversion rate optimisation. A new CTA alone does not demonstrate an uplift.
Landing pages and funnels
Match the page to the buyer's question and campaign promise. Review the step from offer to enquiry, owner response and qualification instead of reporting every button click as a lead.
What you get
- An audit of what search engines can currently crawl, index and understand on your site.
- A prioritised list of fixes, with the technical ones implemented where we have access to the code.
- Service or product pages with accurate titles, descriptions and structured data that match the visible content.
- Campaign structure, audiences and ad copy for Google Ads or Meta Ads, where paid work is in scope.
- A measurement contract separating submissions, qualified enquiries, booked meetings and proposals, with tests excluded.
- A prioritised conversion backlog with the observed problem, proposed intervention, owner and verification method.
- Reporting that shows what the numbers say, including what did not work.
What a useful conversion engagement must establish
These are acceptance questions for a scoped engagement, not customer performance results.
A small B2B website has too few conversions for a reliable A/B test.
Prioritise reproducible usability defects, buyer interviews and offer clarity. Define traffic and outcome assumptions before proposing an experiment. Report an observed repair separately from a measured uplift.
Forms succeed but the sales team misses notifications.
Separate accepted submission, restricted saved receipt, notification delivery and owner follow-up. Inspect the real sending path and mailbox evidence before buying more traffic.
A campaign generates cheap leads with poor fit.
Agree qualification criteria and review the source, landing page and offer. Optimise against qualified enquiries and meetings, not the cheapest form completion.
Google Ads or Meta Ads is proposed.
Agree budget, account ownership, approval and stop conditions. Preparation does not authorise spending. No platform-partner status or guaranteed return is implied.
Outcome measurement requires an agreed privacy-conscious destination and enough real data. Test submissions are excluded. We cannot guarantee rankings, AI recommendations, statistical significance or paid returns.
What we cannot promise
Nobody can guarantee rankings, traffic or citations in AI assistants. Search engines and AI systems decide what to show, and their behaviour changes. We can make a site technically sound, clear and useful, and then measure what happens.
Paid advertising results depend on competition, budget, offer and market. We do not promise a particular cost per lead or return, and ad spend is paid directly to the platforms.
Build, buy or hybrid?
The right mix depends on how soon you need traffic and how well the basics are in place.
Organic SEO and content
Builds slowly but compounds. Best when people already search for what you offer and you can keep the pages accurate over time.
Paid search and social
Faster feedback and good for testing messages, but traffic stops when spend stops. Worth it once you can measure enquiries.
Doing it in-house or with a specialist agency
If you need a long programme of content, outreach or large-scale campaign management, a dedicated marketing team or agency may suit you better. We focus on technical foundations and on growth work that connects to what we build.
When not to hire us. We are probably not the right choice if you want guaranteed rankings or a fixed number of leads, a large link-building or content-production programme, or paid ads without any plan to measure enquiries.
How we work
We audit what exists, fix the technical foundation, then add content and campaigns where they are justified by the data. We report what the numbers show and avoid promising rankings or results.
What we need from you to start
- Access to the site or its code, plus Google Search Console and analytics if they exist.
- A clear description of what you sell, to whom, and in which markets.
- What counts as a qualified enquiry for you, so tracking can reflect it.
- For paid work: a monthly budget you are comfortable testing with and ownership of the ad accounts.
- Any claims you can legitimately make and evidence for them; we will not invent any.
Technology
- Google Search Console
- Consent-aware analytics where agreed
- Schema.org structured data
- Next.js
Frequently asked questions
- Can you guarantee rankings?
- No one can. We can make a site technically sound and clearly useful, then measure what search engines actually do with it.
- Do you offer conversion optimization before advertising?
- Yes. A scoped review can identify broken contact paths, unclear services and avoidable friction before paid acquisition. Agree the page, buyer and outcome. On a low-traffic site, qualitative research and verified fixes may be more defensible than an A/B test.
- Does a booked meeting count as a qualified lead?
- Only when it meets the owner's agreed qualification criteria. Keep booking clicks, confirmed meetings, cancellations, tests, proposals and clients won separate. Technical tracking cannot make that commercial judgement by itself.
- What is answer engine optimization (AEO)?
- AEO is making content easy for answer engines and AI assistants to find, understand and quote as a direct answer: a plain definition near the top, questions answered in full sentences, consistent facts and structured data that matches the visible text. No assistant is obliged to cite any page.
- What is generative engine optimization (GEO)?
- GEO applies the same ideas to generative AI tools that compose an answer from several sources. The work is clear, factual, well-structured pages, a consistent name and description across the web, and pages the tools can read. It cannot force a tool to mention you.
- What is the difference between SEO, AEO and GEO?
- SEO is about being crawled, indexed and ranked in search results. AEO and GEO are about being understood and quoted in direct answers and AI-written responses. They share the same foundation, so we do SEO first, then shape content for answers.
- What is AI search visibility, and can you improve it?
- It is how often and how accurately AI assistants describe and cite a site. We can improve the inputs: crawlable pages, clear definitions, consistent facts and honest structured data. We cannot control what any assistant says. Answers vary by assistant, prompt and day, so we check by sampling and treat results as indicative.
- Do you run paid ads as well as SEO?
- Yes, Google Ads and Meta Ads can run alongside the technical and content work.
- Where should SEO start for a new website?
- With the basics: pages that can be crawled, a sitemap, accurate titles and descriptions, and clear service pages.
- How long does SEO take to work?
- It varies by competition and the state of the site, and anyone quoting an exact timeline is guessing. We review search data regularly and adjust.
- Who owns the ad accounts and the work?
- You should. Ad accounts, analytics properties and site changes stay under your ownership, and the terms are confirmed in the written scope.
- What data do you need access to?
- Only what the work needs, such as Search Console, analytics and the site code. Access is limited to the tools involved and can be removed when the work ends.
- Can you work across the US, UK and UAE?
- Yes. We can structure pages and campaigns for several markets, using accurate content for each rather than duplicated pages for every location.
Related services
Read the practical guide
Low-traffic B2B conversion optimization without false wins. Improve a low-traffic B2B website with verified repairs, buyer research and honest measurement. See a reproducible example of conversion-rate uncertainty.
Decision guides
Tell us what needs to work
Tell us what you want from seo, aeo/geo, google ads & meta ads and we will reply with the questions that shape scope. Book a call, email us, or use the contact form on our homepage.
Meetings and delivery are online. We welcome projects from the United States, United Kingdom, Dubai and the wider UAE, and other international markets.
Email opens an editable draft in your mail app. Nothing is sent until you send it. You can also write directly to hello@stackendbox.com.